Project type
Branding, Art Direction
The Direction
I was invited to help shape Lotus's new digital language for this project while maintaining a much-needed consistency between the online and offline worlds. To do so, we developed design principles that could be replicated on all materials and by all disciplines, developing high levels of coherence and brand recognition in this way.
The System
Setting the design foundations and developing a strong design system that could be used, first by us and later by Lotus, was the next step of our assignment. We were able to structure and shape our language into components and guidelines.
Role Overview
During the project, I collaborated with Code d'azur agency and Lotus on their new and incredible journey. As a Design Lead and Art director, I was to develop design principles, finesse the design language and art direction, and develop the foundations and documentation on the new language and approach while still supporting the client and other team members.
Client
Cheil
ScreenX
Year
2024
