Project type
Branding, Art Direction
The Direction
ScreenX, a pioneering tech firm offering a panoramic film format projected on theatre walls, wanted to refresh its brand by crafting a new logotype and creating a new graphic language. One that could be proudly owned across all existing and future touchpoints.
The System
By using our X as the graphic device, our design language came as a fluid and organic extension of our brand. Together with our palette and typeface, we were able to create a dynamic language that is unique to our brand and that delivers a sense of excitement and movement.
Role Overview
I was honoured to collaborate with Cheil agency and their teams on this incredible journey. As an Art director and Brand designer, I was responsible for developing the new brand and its design principles, as well as creating and refining the ScreenX new design language and art direction. As a final deliverable, I developed their brand book and all its documentation.
Client
Cheil
ScreenX
Year
2024
