Project type
Art Direction, Web Design
The Direction
The agency Code d’azur invited me to join their team in enhancing the existing art direction and evolving the initial designs for Ledo’s digital platform. We embraced a bold and fresh design approach infused with energy and excitement, allowing Ledo’s personality to truly shine.
The System
To ensure consistency, we embarked on a quest to create a dynamic and harmonious language—a design system that grows with us. From basic elements to complex components, it’s our compass, pulsing with life and breathing innovation into every pixel.
Role Overview
I was invited by Code d'azur agency to collaborate with them on this exciting project. As the Art Director and one of the Designers, my responsibilities included developing design principles, refining the design language, and providing art direction. I actively supported the team by creating new designs and ensuring a seamless collaboration with the developers to guarantee that the final build aligned with our high design standards.
Client
Code d'azur
Ledo
Year
2019
