Project type
Branding, Art Direction, Illustration
The Direction
GraveComClave approached us with the task of developing their brand. Leveraging their strong beliefs and unique personality, we breathed life into their vision. GraveComClave assists music artists who face challenges with traditional methods. By streamlining their processes and minimizing reliance on multiple partners, we empower their growth through a comprehensive W2W service.
The Work
When developing this project, we encountered several challenges. We aimed to create something both mysterious and bold, with a fresh twist, while evoking an underground world ambience. To achieve this, we devised a language juxtaposing darkness with vibrant, punchy colours—a contemporary style inspired by street art movements. The result? A bold, daring creation.
Role Overview
As a Brand Designer and Art Director, my role involved creating a new brand and defining its design language. I crafted designs that aligned with the brand’s vibe and mission, ensuring they stood out from the competition and carved their own niche. Finally, I delivered a comprehensive brand book, making it easy to understand, replicate, and adapt for future needs.
Client
GraveComClave
Year
2021
