Viktor & Rolf
Elevating Viktor-Rolf.com and establish a coherent digital language across all existing designs.
Project type
Design System, Web Design
The Direction
The overall project goal was to redesign Viktor & Rolf’s website. This avant-garde luxury fashion brand is widely recognized for its provocative haute couture and conceptual glamour.
The System
Beyond merely elevating the screen designs, I refined and extended their design system and its documentation. Picture this: I meticulously brought consistency and coherence into every design element, from the tiniest atomic components to grandiose full-page templates. All while channelling Viktor & Rolf’s unmistakable personality and avant-garde aesthetics.
Role Overview
I was invited to support Superhero Cheesecake, a boutique creative studio from Amsterdam, by adding an extra layer of finesse to their existing designs and improving all guidelines and documentation. Spot mistakes and bring consistency across.
Client
Superhero Cheesecake
Year
2021
