Philips
Redesign Philips.com and stablish a consistent digital language across all customer touchpoints.
Project type
Art Direction, Design System, Web Design
The Direction
Our ambitious project involved revolutionizing Philips’ dotCom platform while creating a cutting-edge design language to unify all digital touchpoints. Navigating Philips’ colossal scale, intricate organization, and rich legacy presented exhilarating challenges.
The System
We transitioned from a market-based approach to a global solution. As a result, we created a comprehensive design system for Philips.com from scratch, including design principles, foundational elements, atoms, components, and flexible templates. We constantly tested complete journeys to support our decisions and provided extensive documentation.
Role Overview
I was invited to collaborate with Code d’azur agency and Philips to revolutionize their digital ecosystem. As a Design Lead and Art Director, my role was to develop Philips’ new digital language for today and tomorrow. I worked closely with internal design teams, guiding them to maintain consistency and ensure quality. Together, we created the new Philips design system and established their fresh digital identity.
Client
Code d'azur
Philips
Year
2020
2021
